Customer engagement is the positive emotional bond flourishing out of the brand and customer interaction across varied mediums in the purchase journey.
Marketing automation refers to the use of an automating software to automate all redundant tasks. This helps retailers improve efficiency in their marketing campaigns and also give personalized experiences for their customers.
Customer retention is much easier and efficient than customer acquisition. This guide helps retailers get the maximum benefits out of their customer retention strategies.
eCommerce marketing automation helps turn website visitors into customers through personalized campaigns, product recommendations, cart abandonment campaigns, up-sell, cross-sell, and more.