Omnichannel customer engagement is a marketing strategy that creates a seamless transition between various customer touchpoints from a centralized customer relationship platform.
There are four types of customer engagement: Contextual, convenience, emotional, and social. Beyond this, this blog covers the other seven types of customer engagement with respect to the buyer journey.
Customer engagement refers to the interactions between brands and consumers. Capitalizing on engagement marketing can help build relationships, maximize retention, and drive revenue.
Loyalty marketing analytics leverages statistical models to interpret the performance of customer loyalty programs, taking various aspects into consideration. We'll cover such seven important aspects to monitor using analytics.
People are interested in gamification rewards program while shopping for clothes. Brands that embrace this trend can surely drive more footfalls and traffic to their stores.
Customer loyalty will likely fall when you deliver poor customer experiences. Here are eleven things that cause customer loyalty to fall. Steer clear from these retail actions and you can potentially enhance customer loyalty.
Loyalty programs help brick and mortar and eCommerce retailers build customer loyalty. This blog covers the various types of loyalty programs, gives examples, and shows the best practices for starting an omnichannel loyalty scheme.
The COVID-19 has lowered the customer footfall in retail stores. So, retailers need to revamp their retail marketing strategy to offset the losses. In this blog, we unfold seven retail marketing strategies that will surely attract customers in retail stores during COVID-19.
eCommerce marketing KPI helps marketing teams understand if they are closer or farther away from their goals. Here are nineteen retail KPIs to measure.
Intent based customer segmentation for eCommerce helps you predict the outcome of your marketing campaigns. Learn how to implement this and ace your ROI.
With eCommerce customer segmentation, create user groups that share mutual interests. Leverage this data to run your personalized marketing campaigns at scale.
A robust loyalty program should be both enticing and leverageable for your customers. Read this blog to understand the different types of loyalty programs and how you could automate them.
Al Safeer retail increased their average transaction value by 12% using Ingage loyalty program automation. This blog reveals how any retailer can use Ingage to increase customer loyalty, sales and profits.
Here's a curated list of the 10 best CRM for eCommerce to help retailers engage their customers better and outrank their competitors.
The CRM data management best practices help in running successful marketing automation campaigns. This blog covers 14 of the best data management practices.
Ready to take your customer relationship to the next level? We've got you covered on the steps you need to take for a successful CRM implementation.
The CRM implementation cost breakdown is influenced by seven factors. Learn how each of them contributes to the transparent and hidden costs of CRM implementation.
In this blog, we compare the best marketing automation software in 2021 in terms of product features, deployment, pricing, and the availability of free demo.
Ingage is the best marketing automation software in 2021 for omnichannel retailing. It enables retailers to plan, design, execute, measure and personalize their in-store, online and mobile marketing activities.
Game to invest in a marketing automation tool? Well, here are top 10 marketing automation tools for your consideration.
Ready to implement marketing automation for your retail business? Follow our three-staged blueprint to get started!
E-mail, social media, and loyalty campaign automation hold the driver seat in retail marketing automation. Here are actionable tips to help you get started with the various types of retail marketing automation.
A modern age retailer is one who is data-driven. But as a data-driven retailer do you have all the tools you need to harness the power of data? Well, that's where retail dashboards give you a leg up.
Choosing to automate your redundant marketing activities? Read this blog to understand what marketing automation is and how it can help you achieve your business goals.
Various factors lower the sell-through rate in fashion retail. Through this blog, we reveal actionable steps that will help retailers to dramatically increase their sell-through rates.
Customer segmentation types help retailers understand their customer base. This knowledge will help in better marketing, and thereby increased sales.
A retail referral program can go a long way in terms of better customer acquisition and retention. Learn how to build referral programs through this guide.
Cross-channel marketing tools help retailers maintain consistency in marketing messaging to customers. And good cross-channel marketing campaigns get more ROI.
A customer satisfaction survey is important to understand how satisfied your customers are with your brand. Learn how to create your surveys as we enlighten you.
We teach you how to build a customer loyalty program for your retail business through this blog.Retain existing customers, increase CLTV, and augment sales today!
Marketing automation refers to the use of software to automate marketing processes in the likes of customer data integration, customer segmentation, and campaign management. It helps in improving customer experiences, ATV, and CLTV.
Learn to create best customer retention marketing strategy and to create returning customers campaign in order to return your customers to sell more with Ingage.
Push notifications are those short and sweet messages that pop up on your device (mobile or desktop), nudging customers towards some action. One of the benefits of using push notifications is that you can time the message and also customize it depending on the situation. That said, push notification is a powerful marketing strategy.
Customers' path to purchase is anything but linear. Without a CDP, it's impossible for businesses to keep their prospects engaged in each phase of their buying journey to eventually nudge them in making a purchase
‘Customer lifetime value or CLTV is the key metric that will help retailers to assign a value to each customer and thus identify their most valuable customer’
Churn is a lag indicator. The loss has already happened. To overcome this challenge and reduce churn, you need predictive analytics. Read on to know more.
Explaining behavioural segmentation with practical methods, examples and strategies that are widely using across leading retail organizations globally.
A Forbes report asserts that it takes five times more the investment to attract a new customer than to retain the existing ones. This data relays how failing loyalty programs could adversely impact your business.