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Delight your customers through hyper personalized engagement

Hyper personalized engagement in customer segmentation is the hallmark of any effective customer engagement strategy. The more refined and actionable the customer segments are with AI in retail, the better will be the targeting strategy. Ingage comes in-built with AI-driven customer segments to take your customer engagement strategy to next level - AI shopping campaigns to drive engagement!

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AI-powered customer segmentation
RFV segmentation dashboard

RFV Segmentation:

RFV is a widely used customer segmentation method leveraging three important customer attributes:
Recency: Customers last purchase instance.
Frequency: The number of times customer has made a purchase
Monetary: The total amount customer has spent with the brand RFV segmentation helps marketers to understand their customers in a simple and intuitive way leading to better engagement strategies. For eg. Frequentists are customers who come very often but their basket value is not too huge. We can send them ATV stretch coupons to increase their basket value.

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Churn rate dashboard

Churn Segmentation

Acquiring a new customer is 5 times more expensive then retaining an existing one. It is therefore imperative for businesses to have a robust customer retention strategy. The ability to predict customer “churn”, the rate at which you lose customers, in advance is critical to developing long term loyal customers. Ingage has an automated churn analysis segmentation module that scores each customer on their likelihood to churn and helps business to easily identify the ones with maximum churn rates.

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CLTV dashboard

CLTV

Not all customers are equal. CLTV is an excellent metric to segment your customers on the long term value they bring to your business. Ingage’s AI engine does CLTV calculation for each of your customers and then segments them into actionable CLTV marketing buckets so you can engage them accordingly. For eg. customers marked with high CLTV formula can be given bigger discounts and offers as compared to customers with low CLTV.

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Real-time segmentation dashboard

Real Time Segmentation

Real-time customer segmentation is the means of segmenting customers into various groups based on purchase or loyalty or other business metric attributes. Ingage offers the capability to segment your customers in real-time using any of their transactional or demographics attributes. Segment customers whichever way you want and then use them in campaigns.

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Market segmentation dashboard

Demographics Segmentation

Demographics play a huge role in determining a customer’s
preferences and eventual buying behaviour. Younger more affluent customers might exhibit a very different buying behaviour as compared to older age customers. Ingage offers you the capability to analyse your customer base on their demographics attributes with market segmentation to leverage these insights for effective customer engagement.

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Engage, retain and grow your retail customers through world’s first AI driven Omnichannel customer engagement platform

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