RFV is a widely used customer segmentation analysis tool leveraging three important customer attributes:
Recency: Customers' last purchase instance.
Frequency: The number of times a customer has made a purchase.
Monetary: The total amount a customer has spent with the brand.
RFV customer segmentation dashboard helps marketers to understand their target audience through valuable insights and the intuitive way leading to better engagement strategies. For instance, Frequentists are customers who come very often but their basket value is not too huge. To simultaneously better the complete customer experience and profit distribution, we can send them ATV stretch coupons and increase their basket value.