Customer analytics entails the process of customer data collection, analysis, and interpretation to enable retailers make informed decisions. Click here to know more.
RFM analysis helps retailers determine their most profitable customers based on their recency, frequency, and monetary rate. Read this blog to discover more.
Irrespective of whether you are a pure-play eCommerce retailer or a brick-and-mortar retailer or an omni channel retailer, an excellent customer engagement strategy can help you increase loyal customers, render personalized customer interactions, and drive revenue.