Are you looking for some information on the best marketing automation software in 2021?
Do you find yourself getting lost trying to compare the different marketing automation software available today?
Well, you’ve come to the right place! I am going to give you a thorough comparison of the best marketing automation software in 2021 so you can make an informed decision when choosing marketing automation for your company.
Table of Contents
Before we delve in, I want to keep you informed of how I’ll be approaching the context of marketing automation software.
First off, there is certain marketing automation software that does specific tasks - such as automating your e-mail campaigns or automating your referral or loyalty campaigns. On the other side of the spectrum, we’ve got wholesome marketing automation software, which we call the all-in-one suite.
Sometimes, most marketers invest in an all-in-one suite when all they’d be doing is e-mail automation. When they do not see the expected ROI, they abandon marketing automation and fail to leverage their power for their retail business.
Now, I do not want you to remain in the dark in this regard. So, if you need an automation tool that does a specific task, I’d suggest you go through this blog on the top 10 marketing tools by use case.
Suggested Reading: Top 10 Marketing Automation Tools [By use Case]
Here, let’s take a look at the best marketing automation software for 2021.
1. Ingage
Ingage is a trailblazing omnichannel, AI-based marketing automation platform. It’s great for retailers owning brick and mortar chain stores and e-commerce stores.
With Ingage, you can create your automation journeys and ensure that your customers have a seamless experience across all touchpoints. What’s more, you can create dynamic segments, and run campaigns for each of them specifically. You can also trigger event-driven campaigns and deliver hyper-personalized messages and offers across multiple channels.
Free demo: Yes (Schedule your demo)
Deployment: Web-based, Cloud, SaaS
Starting Price: Not provided by the vendor
2. WebEngage
WebEngage is a marketing automation suite and a customer data platform that helps you with customer engagement.
It allows your enterprise and SMB retail business to simplify retention and improves revenue from existing customers and newbies through an engagement campaign across 10 communication channels.
Free demo: Yes
Deployment: Web-based, Cloud, SaaS
Starting Price: Not provided by the vendor
3. Sender
Sender is ideal if you have an e-commerce store. It would help you send automated marketing emails along with 1-click integrations to Magento, WooCommerce, WordPress, PrestaShop, and other online store platforms.
Send transaction e-mails and highly converting newsletters with Sender to drive more revenue for a fraction of the price of other ESP.
Free demo: Yes
Deployment: Web-based, Cloud, SaaS
Starting Price: $9/month
4. Omnisend
Omnisend is an omnichannel marketing automation platform exclusively for e-commerce stores. You can build sophisticated automation workflows to recover potentially lost sales with personalized messages.
It works well on almost all e-commerce platforms including Magneto, BigCommerce, Shopify, WooCommerce.
Free demo: No
Deployment: Web-based, Cloud, SaaS
Starting Price: $16/month [Varies by number of subscribers]
5. Kartra
Kartra is yet another marketing automation software for online businesses. It helps you host automation based on your customers’ behaviours such as visiting a page or opening an email.
You can then automatically set up follow-up messages, assign tags, add to marketing sequences with Kartra.
Free demo: No
Deployment: Web-based, Cloud, SaaS
Starting Price: $79/month
6. EngageBay
EngageBay is a great email marketing automation platform. You can design and send beautiful emails, improve conversions substantially, and create landing pages with a simple drag and drop feature.
You can also integrate this with your social media channels and engage your audience like a pro.
Free demo: Yes
Deployment: Web-based, Cloud, SaaS
Starting Price: $14.99/month
7. Teknovative CRM
Teknovative CRM works for both B2B and B2C sales and marketing teams. It is literally like your personal lead manager.
It will capture your leads from all possible sources and send our introductory e-mails or SMS to engage them.
Free demo: Yes
Deployment: Web-based, Cloud, SaaS, Installed - Mac, Windows, Android
Starting Price: $10/month/user
8. Bitrix 24
Bitrix24 provides e-mail marketing, social marketing, and search marketing for your business.
You can set up email triggers and automation rules to capture your leads and engage them. You can also integrate it with Google Adwords and Facebook Lead Ads to generate more qualified leads.
Free demo: Yes
Deployment: Web-based, Cloud, SaaS, Installed - Mac, Windows, Android, iPhone/iPad
Starting Price: $24/month
9. HubSpot Marketing Hub
HubSpot is suitable for B2B SMBs with lead flows, forms, kickback e-mails, and more. It gives you insightful data to tweak your marketing campaigns. And it is easy to use and best to grow rapidly.
Free demo: No
Deployment: Web-based, Cloud, SaaS
Starting Price: $50/month [Start for free, upgrade as you go]
10. Infobip
Infobip is an omnichannel communication platform that will assist you in creating meaningful relationships with your customers. Right from messaging channels to tools for advanced customer engagement and retention, Infobip has it all.
Free demo: No
Deployment: Web-based, Cloud, SaaS
Starting Price: Not provided by the vendor
I hope that by now you would have a good clarity of what could be the best marketing automation software for your retail business.
And from my research, let me suggest some top picks.
Go with Ingage, if you are a retailer (great for both your physical and online stores). Choose HubSpot if you are a B2B SMB. Leverage Bitrix24 if you want to automate your digital marketing.
Hope this helps :)
Ingage | Schedule Your Demo
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