Best Marketing Automation Software in 2021 for Omnichannel Retailers

Wondering what could be the best marketing automation software in 2021 for your retail business? Well, let’s jump straight to the answer...

Ingage!

Just don’t take my word for it, G2 says it all!

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Building and maintaining a successful customer engagement program at scale is challenging. If you want to engage with your best customers on any channel or device, you should be able to target the right customers, offer the right product at the right time, and measure the right KPIs.

With Ingage, you could create a single journey across multiple channels and devices. The Journey Builder tool allows you to configure a lifecycle campaign for any set of customers in minutes, not days. Clicking a few buttons is all you have to do!

Let’s now delve into the capabilities of Ingage’s marketing automation feature.

Have you ever wished you could send out marketing campaigns to your customers only displaying messages or products that they are interested in? Or perhaps you might like a way to monitor conversations and interactions of your customers with your company and then take action on the same.

With Ingage’s AI-powered customer segmentation module, all these customer engagement strategies are made possible.

Let me show you a common segmentation campaign that your retail peers run with Ingage.

And that’s nothing but the cart abandonment segmentation campaign.

If you own an e-commerce store, you’d be able to relate. In fact, online store owners lose 75% of their sales to cart abandonment.

Now, with Ingage, you’d be able to segment those customers who are leaving products in their cart without checking out. Once this segmentation is done, you could send a friendly reminder over e-mail, or in-app push notification, or an SMS.

Here’s an example. Bonobos, a men’s apparel e-tailer, segments those who have previously abandoned their carts to send reminder e-mails.

Further Reading: Customer Segmentation Types Every Retailer Must Use with Ingage

Have you ever wanted to send out birthday cards or a gift coupon on your customer’s anniversary but never got around to doing that?

Let Ingage lift the burden off your shoulders.

Through Ingage’s Journey Builder, you can create automated communication sequences or workflows called journeys using the pre-defined templates. These journeys are triggered via specific event triggers or manual events.

So, whether it’s a holiday, a birthday or an anniversary - your customers would feel special as you send them personal messages with Ingage. What’s more, you can also choose from events like login, pages visited, sale, product added to cart and others to take your automated personalization to a whole new level.

Further Reading: Top 10 Marketing Automation Tools for Your Retail Business

Customers today are more progressive and tech-savvy. In pursuit of a better experience, they look for multi-channel avenues to connect with their preferred brands.

For your retail business to feed this hunger, you no longer have the luxury of sending a single channel communication to a customer - you will need to adopt a much more robust approach to create reliable two-way communication with customers.

This is where Ingage would automatically help you send the right message to the right audience with the right offer, every time :)

Further Reading: Cross Channel Marketing - The Ultimate Guide with Strategy, Tips, & Examples

Ingage’s personalization tool gives targeted offers to shoppers based on each their personal taste, combining the best of personalized recommendations and transactional communications.

It makes delivering any and all types of offers in-store super-easy in a matter of few clicks. These "living offers" make every shopper feel like your store knows them personally.

Even better? They dramatically improve conversion rates.

Eager to leverage the benefits of Ingage’s marketing automation capabilities? Get your free access now, by scheduling your demo.

As a bonus, we’d also show you how on average our customers see a 32% increase in loyal customer base, 16.4% response rate in product recommendation campaigns, and 12% yearly average increase in ATV, through marketing automation.

Schedule Your Demo!